Watch these fools completely crunch their bodies chasing cheese down a hill

Traditions are cool. They're not so cool when people get hurt, but I guess when they voluntarily sign up for it and know what they're getting into you can't really blame anybody. 

I present to you, the annual cheese rolling contest in the UK. 

The video below showcases this year's festivities and holy smokes, some of these peeps are completely ruining themselves in an effort to catch the cheese.

Check this out...

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