Owners are driving their dogs bananas with the "What the Fluff Challenge"

posted by Aj Mansour -

Have you heard this? Have you seen this?

It's called the "What the Fluff Challenge" and it's the Internet's newest, biggest meme. Here's how it works. Dog owners find a big towel and wave it in front of them near a doorway. Distracting your pet with the towel you toss it up a bit and disappear behind it by the time that it falls to the ground leaving your pup stunned...and it works every time!

Check it out in the videos below...

🎩💨🐶🤪🤣🤣🤣 sound on 🔊the tv show timing 🤣“To use this video in a commercial player or in broadcasts, please email licensing@storyful.com”#whatthefluffchallenge #bernesemountaindog @seba.realtor @elf_the_pirate #cavaliersdog #funny #mamadisappeared @theellenshow #theellenshow #goodmorningamerica @goodmorningamerica #dogsofinstagram #dogsofinstagram #bestdog #funnydog#lovemydog #instafun #instafunny #wsvn #funnypuppy #9monthsold #trick #miaminewtimes #hesnatural#miamibeach #aventura #nbc6 #tagsomeone #likeforlikes #likeforfollow #hashtag#doglovers #kalenreacts #cnn #dogchallenge

A post shared by Elf (@elf_the_pirate) on

And this just in, it works on Cats too...

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