Viral marketing is a heck of a thing.
There's a perfect recipe for developing a viral media sensation and EVERY advertiser is looking to discover it. But here's the thing, there's no perfect science that leads you to virality. It's incredibly random and incredibly unpredictable.
That's why you see companies trying all sorts of things to see if it scratches the right itch and goes viral across the web.
Case in point, Skittle and Vikings QB Kirk Cousins have joined forces on a new viral marketing campaign that includes short Skittles themed vignette's released on Kirk's instagram channel.
Here are the three that have been released so far...